2008年10月31日 星期五

RFM 顧客區隔法

  • Recency:最近購買日期為測量時間的量度,由最後一次購買起算至現在之時間,若最近購買日期離現時愈遠,則表示著此顧客的購買行為可能改變。若該客戶最近消費時間於:
  1. 本季,R=24
  2. 距今六個月內,R=12
  3. 據今九個月內,R=6
  1. 今年,R=3
  • Frequency:購買頻率測量一個時段內顧客所購買的次數。F值計算方法為購買次數乘上4。

  • Monetary:購買金額則決定在某時段內購買的總金額。M值為 min[消費金額*10%, 9]。

計算 RFM:
1. 今年已消費三次。
2. 最近一次消費日是 6月27日。
3. 消費總金額為 587元。
基日:10月31日

RFM = R值 + F值 + M值 = (3*4) + 12 + min[587*10% , 9] = 12 + 12 + 9 = 33


2008年10月28日 星期二

不景氣IT抗漲術,「雲端運算」讓企業更靈活!

作者:經濟學人 出處:Web Only 2008/10 相關關鍵字:經濟學人

未來,「雲端運算」將在許多方面為商業與經濟活動帶來變革。其中多數雖仍難以預料,但一個已經浮現的主題是:企業已變得更靈活與更專業,而雲端運算將加速此趨勢的發展。

天下雜誌原文
http://www.cw.com.tw/article/index.jsp?id=36032

經濟學人英文原文
http://english.cw.com.tw/article.do?action=show&id=10567

2008年10月27日 星期一

線上免費的掃毒服務

  1. 卡巴斯基網址:http://www.kaspersky.com.tw/virusscanner
  2. F-Secure:http://support.f-secure.com/enu/home/ols.shtml
  3. 趨勢PC-cillin:http://housecall.trendmicro.com/housecall/start_corp.asp
  4. PANDA:http://www.pandasoftware.com/activescan/activescan/ascan_1.asp
  5. 賽門鐵克 諾頓:http://security.symantec.com/sscv6/default.asp?langid=ch
  6. McAfee 邁克菲:http://us.mcafee.com/root/mfs/default.asp
  7. 微軟 OneCare:http://onecare.live.com (只支援IE瀏覽器)
  8. WindowsSecurity:http://www.windowsecurity.com/trojanscan (掃木馬)
(PS:轉摘自 "土芭樂數位學堂")

2008年10月22日 星期三

免費的 Personal Firewalls 及 Anti-Virus Tools

免費的 Personal Firewalls 及 Anti-Virus Tools,提供給有需要的朋友參考

Personal Firewalls
http://www.snapfiles.com/Freeware/security/fwfirewall.html

Anti-Virus Tools:
http://www.snapfiles.com/Freeware/security/fwvirus.html

(PS:轉摘自 "土芭樂數位學堂")

2008年10月3日 星期五

Javascript Code Prettifier - Google 部落閣內文欄顯示 HTML 語法

Google Official Solution:
http://google-code-prettify.googlecode.com/svn/trunk/README.html

  1. 先去 下載 兩個重要的檔案 prettify.css 以及 prettify.js,將這兩個檔案放在網路硬碟。(例如:Sky Drive)

  2. 將下面的程式碼貼到網頁中 <HTML>......</HTML> 之間的任何地方。(例如:放在 <HTML> 之後)
    <link href="prettify.css" type="text/css" rel="stylesheet" />
    <script type="text/javascript" src="prettify.js"></script>
    要記得修正程式碼中關於 prettify.css 以及 prettify.js 在網路硬碟的正確連結位址。

  3. 在網頁 body tag 中加入
    onload="prettyPrint()"
    (例如:<body onload="prettyPrint()">)。

  4. 修改 stylesheet 可顯示不同色彩。

  5. 將文章中要顯示的程式碼放在底下這兩種語法的中間,如 "..程式碼.." 所表示的地方。
    <pre class="prettyprint">...程式碼...</pre>

    或者是
    <code class="prettyprint">...程式碼...</code>

    所要顯示的程式碼中,關於符號 "<" ">" "&",要分別以特殊的字元組合來替換。
    也就是
    "<" 換成 "& l t ;" ">" 換成 "& g t ;" "&" 換成 "& a m p ;"

2008年10月2日 星期四

Blogumus: A Flash Animated Label Cloud for Blogger!

Links:http://www.bloggerbuster.com/2008/08/blogumus-flash-animated-label-cloud-for.html

全文抄錄如下:

Blogumus

"Blogumus" is an Flash based tag cloud widget which uses scripts converted from Roy Tanck's WP Cumulus plugin for Wordpress. I fell in love with Roy's original Cumulus plugin when I saw it, and simply had to learn how to convert this for use in Blogger powered blogs. The result is the widget you can see in action at the top of this post. Hover your mouse over the Flash object to see the animation begin.

In this post, I'll explain how you can add Blogumus to your own Blogger layout with ease!

Update: Improved Widget Code

I have updated the code required to run this widget to activate links in the tag cloud Flash movie. If you have already installed Blogumus, please replace your widget code with the new updated code, or reference the additional lines to modify your existing installation.

How it works

This widget uses a combination of JavaScript and Flash animation to parse and display your blog labels. Once installed in your template, it should work "out of the box" without any additional tweaking required, though of course you may prefer to change the variables for color, background and size if appropriate :)

You should also be able to move the Label Cloud widget through the Page Elements page of your dashboard if you prefer display in a different layout location.

To see Blogumus in action, both Flash and Javascript must be installed and enabled for your internet browser. However, it does degrade relatively gracefully, and label links will still be clickable (though not animated) for those who do not use JavaScript of Flash (including search engine spiders).

How to install Blogumus in your Blogger layout

Installing Blogumus in your Blogger layout is surprisingly simple! You should only need to copy and paste a section of code to your Blogger template, though any tweaks for the style of display will require some manual editing.

Here are the steps required to install Blogumus in your Blogger layout:

Go to Layout -> Edit HTML in your Blogger dashboard, and search for the following line (or similar):
<b:section class='sidebar' id='sidebar' preferred='yes'>
Immediatly after this line, paste the following section of code:
<b:widget id='Label99' locked='false' title='Labels' type='Label'>
<b:includable id='main'>
<b:if cond='data:title'>
<h2><data:title/></h2>
</b:if>
<div class='widget-content'>
<script src='http://halotemplates.s3.amazonaws.com/wp-cumulus-example/swfobject.js' type='text/javascript'/>
<div id='flashcontent'>Blogumulus by <a href='http://www.roytanck.com/'>Roy Tanck</a> and <a href='http://www.bloggerbuster.com'>Amanda Fazani</a></div>
<script type='text/javascript'>
var so = new SWFObject(&quot;http://halotemplates.s3.amazonaws.com/wp-cumulus-example/tagcloud.swf&quot;, &quot;tagcloud&quot;,&quot;240&quot;, &quot;300&quot;, &quot;7&quot;, &quot;#ffffff&quot;);
// uncomment next line to enable transparency
//so.addParam(&quot;wmode&quot;, &quot;transparent&quot;);
so.addVariable(&quot;tcolor&quot;, &quot;0x333333&quot;);
so.addVariable(&quot;mode&quot;, &quot;tags&quot;);
so.addVariable(&quot;distr&quot;, &quot;true&quot;);
so.addVariable(&quot;tspeed&quot;, &quot;100&quot;);
so.addVariable(&quot;tagcloud&quot;, &quot;<tags><b:loop values='data:labels' var='label'><a expr:href='data:label.url' style='12'><data:label.name/></a></b:loop></tags>&quot;);
so.addParam(&quot;allowScriptAccess&quot;, &quot;always&quot;);
so.write(&quot;flashcontent&quot;);
</script>
<b:include name='quickedit'/>
</div>
</b:includable>
</b:widget>

Then preview your template. If installed correctly, you should see the tag cloud appear in your sidebar. Then you are free to save your template, edit the colors and dimensions as required, or move it to a different location.

That's all!

Customizing Blogumus

In this default installation, Blogumus includes the following preset variables:
  • Width is set to 240px
  • Height is set to 300px;
  • Background color is white
  • Test color is grey
  • Font size is "12"
If you would prefer to make your widget wider, shorter, change the color scheme, etc, you will need to do this by editing various parts of the code. I'll go through these options in the order they appear in the widget code.

Editing width and height

The variables for width and height are found in this line of the script:
var so = new SWFObject("http://halotemplates.s3.amazonaws.com/wp-cumulus-example/tagcloud.swf","tagcloud","240","300","7","#ffffff");
The width (currently 240) is highlighted in red, while the height (300px default) is highlighted in blue. These numerical values specify the width and height in pixels, so you can alter these of you prefer.

Editing background color

You can change the background color from white to any other color by altering the hex value in the same line:
var so = new SWFObject("http://halotemplates.s3.amazonaws.com/wp-cumulus-example/tagcloud.swf","tagcloud","240","300","7","#ffffff");
For example, if you prefer a bright red background, you may replace #ffffff with #ff0000. Take a look at this page for a list of commonly used hex color codes.

Alter the color of text

By default, the text is set to display as dark grey ( hex value #333333). You can alter this variable in the following line:
so.addVariable("tcolor", "0x333333");
Be aware that "tcolor" is a Flash variable and doesn't include the usual hash symbol of hex color codes. Be sure to only replace the numbers!

Adjust the font size

The maximum font size of tags is specified in this line:
so.addVariable("tagcloud","<tags><b:loop values='data:labels' var='label'><a expr:href='data:label.url' style='12'><data:label.name/></a></b:loop></tags>");
You can alter this to ensure tags are displayed in a bigger or smaller font if you prefer by changing "12" to a larger or smaller number.

While making any of these changes, you should be able to preview your widget and be certain that your new choice of color, dimensions and background are suitable for your needs.

Credits, support and requirements

Blogumus is based on the original WP Cumulus plugin by Roy Tanck, and was converted for use with Blogger layouts by myself.

Please leave the credit links in the widget code intact. These will not be seen by the majority of your blog readers (as they will only display if JavaScript and Flash is not activated) but leaving these links intact is a great way of passing some link love on to Roy for all his hard work, and to inform other Blogger users that they can find the widget codes on this site.

Support/Issues

If you have any problems installing or using this widget, please leave your comments below or direct these to the Blogger Buster forums as Roy will be unable to provide support for installation in Blogger blogs!

Requirements

For Blogumus to display properly in your template, you will need to have Flash Player 7 or higher. You can download the latest Flash Player plugin for your browser from Adobe.

I'm not sure that this installation will support special characters as tags (only Latin characters supported at present). If you do experiecce issues with labels displaying incorrectly, please let me know. I'll try to add more support, but have very little experience using Flash!

Your thoughts?

I hope that you enjoy using Blogumus in your own Blogger blogs! Please feel free to share or syndicate this page with your favorite bookmarking service if you think it is worth a mention, or subscribe to the newsfeed to learn of more great Blogger tutorials as they are posted.

2008年10月1日 星期三

公開徵求圖片使用權


公開徵求下列圖片使用權:


  1. 為表示對著作權之尊重,本人公開徵求上示圖片於網際網路服務之使用權。由於本圖片係由本人於網際網路搜尋服務中所搜尋而來,而無法確認原著作權人之相關資訊,進而無法洽談使用權利之相關事宜,因此與本部落閣中張貼本文,期盼原著作權人能與本人聯繫,洽談授權事宜。
  2. 圖片使用範圍:本人所擁有之部落閣,MSN即時通,Google Talk,以及在網際網路、電子郵件、文件上代表本人之簽署,現在或是未來相關網際網路服務中用以代表本人之圖像之使用。(使用範圍之示範,正如同本部落閣之版面安排)
  3. 原著作權人之舉證責任:原著作權人必須提供該圖片之背景資料,如拍攝地點、拍攝時間、底片(負片)或高解析度且未失真之原圖片電子檔(圖片本身必須可以被判讀拍攝時之拍攝相關數據)以證明其著作權,並且於簽署授權時以之交付本人,以代表權力轉移。
  4. 公示之權力:原著作權人必須同意本人可將上述圖片之相關資料含著作權人之相關資料(可協商可公佈之範圍)於本部落閣公開公示至少半年,以避免日後無謂爭端。
  5. 權利金:本人願意支付合理合宜之對價,以換取本圖片之使用權利。
  6. 聯繫方式:請原著作權人於本文之意見欄位留下您的相關訊息,本人會直接與您聯繫。
  7. 備註:本文將無限期留在本部落閣,直到原著作權人聯繫為止,以代表本人確有誠意進行授權事宜之洽談。但是在原著作權人聯繫之前,本人仍視此圖片為"可自由使用之圖片"持續使用之。

About This Blog


May the force be with you.
期貨與選擇權交易就像星際大戰電影一樣,充滿著炫麗的聲光效果,令人虛實(多空)難辨。
而期權交易人也如同絕地武士,唯有不斷的修練自己的心智(符合趨勢的盤感),來增加光明原力(賺錢策略),避免黑暗原力(賠錢策略)的影響而淪為西斯。

願 原力與你同在 !!

About Me

我的相片
行銷,應該就要像絲襪一樣。看不到,但卻又能有效掩飾缺點,還能讓八歲到八十歲的男人都想摸一把。

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